Your interior design dream clients
are looking for you.
You have talent and they want it.
It's time to make sure they can find you—and they fall in love when they do. And it's easier than you think with the right branding, marketing & SEO.
Our digital courses teach interior designers how to build a brand, message, and website that gets found and truly connects.
THE DESIGNER'S BLUEPRINT is a series of expert-led online branding, marketing and SEO Courses design specifically for interior designer's and home pros.
Hi, I’m Mel—
Interior Designer, Branding, Marketing & SEO Expert, and Creator of The Designer’s Blueprint.
If you’ve been winging your website,
struggling to get found,
or relying on referrals and Instagram to bring in clients…
it’s time to change that.
Because here’s how it works:
Visibility gets you found.
Connection gets you booked.
When your brand speaks clearly, your messaging builds trust,
and your SEO is dialed in (now more than ever)—you don’t chase clients.
They find you.
You don’t need a big team.
You don’t need a giant following.
You just need to know exactly what to do and how.
After 20+ years in branding and marketing (hello, big agency life!), I built a incredibly successful interior design business that ranks on the first page of Google and in Ai Overviews—and has always stayed booked without paid ads or social media hustle.
Now I teach others interior designers how to do the same.
If you've ever thought...
• How do I get more 'quality' clients?
• Why don't I get more Instagram followers, I post all the time?
• I'm just starting out, and I want to do this the RIGHT WAY.
• Why do people have so many questions about my services?
• How do I communicate my value?
• What kind of marketing actually works?
• Should I pay for Google, Facebook or Instagram ads?
• Should I hire a web designer, SEO expert or brand designer?
• Is my website working? Does it have good SEO? Do I need a blog?
• Are my only options to wing-it or hire it out (which is expensive)?!
• Arrghh!!
It's time for clarity.
It's all about being seen, by getting found online, and making that human connection with your ideal client. If there's a broken link in your VISIBILITY & CONNECTION strategy, you may be experiencing one or more of the following:
If you're attracting the wrong design clients, not being hired or you are just starting your business—it's time to look at your messaging and branding. This is what draws people to you (or drives them away).
If you don't have the right messaging, you're missing out on a lot of clients. If your branding doesn't connect, people will move on. Tweak your messaging and branding to get your ideal clients and get hired.
If you're struggling to find interior design clients or you're hearing crickets after posting on social media—and your messaging and brand is spot on—it's probably your marketing, website and SEO. People likely can't find you.
When you fix these pieces and you have a strategy in place, your ideal clients will come to you, they will seek you out, not the other way around.
If you're done with the stress of full service interior design, but still want to help people create amazing spaces and make a great profit, advice-only consults are in HIGH DEMAND. You can be very profitable with a Consultation-based business or you can add them to your established full service firm.
Stop Guessing. Stop Stressing.
Start Growing!
You deserve a design business that attracts your ideal clients that pay you what you are worth.
But navigating branding and marketing alone? That’s overwhelming. That's where our easy-to-follow digital courses come in—they'll give you the tools and confidence to brand and market with clarity, strategy, and style.
Don’t let confusion hold you back.
Empower yourself, create your own "business before and after."
Start today.
You'll have the same reaction as your clients —"Why didn't I do this sooner?!"
I am finding SO much value in this course.
Love it!
Cindy Dickson
Despite my level of overall experience doing similar consults over the last several years —
I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side."
I am so grateful for you!
Kristie Moore
Soul Purpose Homes
Thank you for such
a great Course. It's packed with super-helpful info!
Jodi Warren
Jodi Warren Designs
HEY, I GET IT.
You started your business to be an interior designer, not a brand designer, marketer or SEO expert.
Starting your own business
is no easy feat. HIGH-FIVE to you
for having the courage to do it.
And with so much confusing and conflicting information about branding and marketing out there, of course you're frustrated!
But you know if you don't do something, nothing will change. You'll still struggle to find the RIGHT clients, to communicate your value, to get paid what you're worth or you might just simply be overwhelmed with full service interior design and ready for something less stressful, but still profitable, like a Consultation-based business.
AND OF COURSE YOU'RE STRUGGLING,
YOU WERE NEVER TAUGHT THIS STUFF.
I've got you!
I was taught and now, I want to teach you.
Over the years, I have watched so many interior designers struggle with these questions and situations, I've watch them hire SEO or branding experts for thousands of dollars only for it to fail, to hire web designers than don't understand messaging or SEO and get a "pretty" but completely ineffective website.
So I decided to empower—and teach—my fellow interior designers everything there is to know to get the ideal clients, to have a framework to make decisions, to have a brand that attracts, to get their website working for them.
To help you have full control of your business so you can focus on designing and bringing more joy to people.
Let's go!
Mel Zaelich
Interior Designer, Branding Expert, Educator & Your Biggest Cheerleader
Read more about Mel
Your Next Three Steps
to Reach Your Business Goals
Choose which Course is best for your goals.
2.
WATCH & LEARN
Follow easy-to-understand video tutorials and do the work.
3.
IMPLEMENT STRATEGIES
Attract your ideal clients and grow your business!
Melanie Zaelich & LuAnn Nigara:
Connecting Charitable Giving and Branding to Elevate Your Business and Life
Melanie Zaelich was thrilled to join the discussion. She struck a chord with LuAnn by sharing that her interior design company has consistently donated a percentage of its profits to four different charities over the past eight years. Melanie is excited to share her story and provide tangible ideas on how to identify personally meaningful causes and incorporate charitable giving into a business. Let’s dive right in and learn from her inspiring journey!
Curious About Consults Only?
LISTEN TO MELANIE ON THESE PODCASTS
Melanie Zaelich sat down with LuAnn Nigara on A Well-Designed Business Podcast, and it’s a must-listen! She opens up about why she left full-service design behind to go all-in on her consultation-based business model—and let’s just say, it’s been a total life transformation.
She shares some of her best tips and strategies that have made this approach such a game-changer for her.
"Your strategies are very valuable.
I love them." — LuAnn Nigara
But honestly, this episode is just the tip of the iceberg—her business course, The Designer’s Blueprint, takes it to a whole other level.
Give it a listen—and get inspired!
Melanie had the opportunity to join Darla Powell on the Wingnut Social Podcast for a fun and insightful conversation. While there were plenty of laughs, the heart of the episode dives into Melanie’s inspiring journey from a successful career in advertising to building her own interior design business.
She shares how she built her consultation-based model, why work-life balance is non-negotiable, and how she connects with her ideal clients. Melanie also opens up about the personal motivation behind her career shift—and the deep satisfaction she finds in helping people love their homes through simple, impactful design advice.
Tune in to hear how she’s created a business that aligns with her life, values, and passion for interior design.