HOME STYLING & STAGING
We're a socially-conscious interior design company in Minneapolis, MN.
GET THE EXPERT-LED COURSES
THAT WILL TRANSFORM YOUR BUSINESS
You know that feeling you get when you meet with a client and you are about transform their home and you just KNOW they are going to love it?
That's how I feel right now. You are about to transform your interior design business, and your life, into something amazing. You are about to finally know what to do and what works.
I am so excited for you!
— Melanie Zaelich
Our easy-to-learn business, branding, marketing & SEO courses will teach you how to start your business the right way, the easier way, how to attract your ideal clients, get paid what you're worth and have them seeking you out, not the other way around.
These courses are designed specifically for interior designers. You can take control of your business without having to pay for ads or hiring a web designer, a marketing manager or an SEO expert. You can do it, we will show exactly how.
Mastering
BRANDING, MESSAGING
& WEB DESIGN
for Interior Designers
If you're just starting out, relocating, not getting the clients and projects you want, or if you're not getting hired, the first piece of business to evaluate and get "right" is your branding and messaging and how they come together on your website.
The majority small businesses miss the mark on branding and messaging, and it costs them more than they realize. If your messaging is even slightly off, or your visual identity is off and you're not making a positive connection with potential clients, you need to revise your brand.
Learn the exact steps to have solid messaging and visuals that will emotionally connect with your ideal client. Watch a brand come to life via a website. Watch an establish brand get a revamp to make it more engaging.
$247
PRE-SALE (Save $100)
Ready June 1, 2025
$347Lifetime access & updates
Mastering
MARKETING
& SEO
for Interior Designers
Do you want to make sure you are
being found by your ideal client?
Not as busy as you’d like to be?
Exhausted from posting on social media?
If you have never taken a local marketing course, this is for you. Without a strong and effective marketing strategy, your ideal clients may never find you.
In this Course, you'll learn how to attract your ideal clients— so they come to YOU. You'll create a marketing strategy and have the exact SEO steps on the back end of a website to ensure your business gets in front of the right clients. You'll learn the exact steps to take with SEO.
SEO is your key to easier and more targeted marketing.
Want to see how really good SEO works?
Go to your browser and search:
"Interior Designer Minneapolis, MN"
My interior design firm, Happy Place Interiors,
will be on Page 1 or possibly page 2. No paid ads.
If not, let me know! I'll fix that.!
$247
PRE-SALE (Save $100)
Ready June 1, 2025
$347Lifetime access & updates
Branding and marketing are a package deal — they must work in sync to effectively reach your ideal client.
The purchase of the Designer's Blueprint Bundle qualifies you for the NEXT LEVEL MEMBERSHIP.
Buy the bundle and save— just $597.
PRE-SALE (Save $100)
Ready June 1, 2025
$497
Mastering
THE ADVICE-ONLY CONSULT-DRIVEN
INTERIOR DESIGN BUSINESS MODEL
This is the only full Business, Branding and Marketing Course designed for Consult-Driven Interior Design Businesses.
You’ll learn the proven step-by-step process to creating a thriving consultation-based interior design business that gives you the income, creativity, and freedom you desire. Learn how to connect and market to this specific market that is seeking your unique services.
THREE COURSES IN ONE!
This Course includes MASTERING MESSAGING, BRANDING & AND WEB DESIGN AND MARKETING & SEO AND THE CONSULTATION. It has it all!
In this Full Business Course, you'll accomplish two goals —
that we tackle in a strategic, step-by-step way.
GOAL NO. 1
Have an amazing public-facing business that attracts your ideal client
and keeps you booked.
Your "storefront" — your brand, website, social media. What people will see and decide whether or not to work with you.
Learn how to connect and market to this specific market that is seeking your unique services.
GOAL NO. 2
Have the business behind the business running smoothly on auto-pilot.
Your services, pricing, scheduling, marketing, and growth strategies. The engine that keeps your business running.
We Start with Your Business Foundation — Power Blocks™
Your ideal clients, brand values, and personality come first. These are your foundation—everything builds from here.
Then We Get Your Back-End in Order
You can’t build a business on shaky systems—so we handle this first!
— Your Services & Pricing
— Systems for time, scheduling, and workflow
— Your Client Experience, communication, setting boundaries & the tools you need to give the most value
Learn from the PRO, Melanie has over 100 Google 5-Star Reviews.
Next, We Craft your "Storefront" — Your Messaging, Brand & Website
With the backend in order, or loosely in order (It doesn't need to be perfect yet), we get to the fun stuff.
— Your messaging, website, logo, colors, voice, your brand.
Then, We Discuss How to Market It
You’ll learn how to get your ideal client coming to you— making your marketing more effortless and fun!
You'll design a marketing strategy based on your ideal client, decide on the tactics that will get you the best return on time investment, and learn the exact steps to take to get the best SEO, plus more!
Lastly, Growth Opportunities
Once the rest is up and running, it's time to look into how to scale, add new income streams, expand your impact.
SELF-STUDY & READY FOR IMMEDIATE ACCESS
The purchase of the Full Designer's Blueprint Course
qualifies you for the NEXT LEVEL MEMBERSHIP.
"Your strategies are very valuable.
I love them."
— LuAnn Nigara, Interior Design Business Coach and Podcast Host
I am finding SO much value in this course.
Love it!
Cindy Dickson
on The Designer's Blueprint:
Mastering A Consult-Driven Interior Design Business
Despite my level of overall experience doing similar consults over the last several years —
I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side."
I am so grateful for you!
Kristie Moore
on The Designer's Blueprint: Mastering
A Consult-Driven Interior Design Business
Thank you for such
a great Course. It's packed with super-helpful info!
Jodi Warren
on The Designer's Blueprint:
Mastering A Consult-Driven Interior Design Business
This is a very informative course!
I did the boot camp with live calls (now NEXT LEVEL) which were so helpful connecting with Melanie
and the other designers. There is a lot of useful content that I know I will keep referring to in my business.
Thank you Melanie!
Beth Scott
on The Designer's Blueprint: Mastering
A Consult-Driven Interior Design Business
Curious About Consults Only?
LISTEN TO MELANIE ON THESE PODCASTS
Melanie Zaelich sat down with LuAnn Nigara on A Well-Designed Business Podcast, and it’s a must-listen! She opens up about why she left full-service design behind to go all-in on her consultation-based business model—and let’s just say, it’s been a total life transformation.
She shares some of her best tips and strategies that have made this approach such a game-changer for her.
"Your strategies are very valuable.
I love them." — LuAnn Nigara
But honestly, this episode is just the tip of the iceberg—her business course, The Designer’s Blueprint, takes it to a whole other level.
Give it a listen—and get inspired!
Melanie had the opportunity to join Darla Powell on the Wingnut Social Podcast for a fun and insightful conversation. While there were plenty of laughs, the heart of the episode dives into Melanie’s inspiring journey from a successful career in advertising to building her own interior design business.
She shares how she built her consultation-based model, why work-life balance is non-negotiable, and how she connects with her ideal clients. Melanie also opens up about the personal motivation behind her career shift—and the deep satisfaction she finds in helping people love their homes through simple, impactful design advice.
Tune in to hear how she’s created a business that aligns with her life, values, and passion for interior design.
