HELLO,
I'M YOUR NEW BIGGEST FAN
I’m Melanie— a former ad-girl and branding expert turned successful interior design business owner
turned branding and marketing educator.
I’ve come full circle.
I spent years building brands and helping businesses thrive, only to begin my own interior design business. And now, I'm here to teach other interior designers how to get their business running effortlessly with solid branding and focused, simple marketing.
I’ve taken 20 years of branding and marketing, added 9 years of interior design business and 2,000 clients, and mixed in everything I’ve learned to create a straight path for you.
And I have never paid for advertising.
I know what it’s like to navigate the winding road of entrepreneurship, and I’ve learned a lot valuable lessons along the way. Instead of you having to figure it all out the hard way like I did, I’m here to hand you the shortcut to success.
Let’s make your dream business a reality together!
Melanie


Check Out Melanie's Current Award-winning Interior Design Portfolio
Messaging & Branding Make
A Powerful Impact.
Melanie serves on the Board of Directors for
Joy Collaborative, a Minneapolis/St. Paul-based nonprofit dedicated to creating amazing spaces for children with life-limiting conditions.
She was immediately drawn to the organization, and after seeing their website and marketing, she knew she could make a significant impact.
Melanie jumped in right away at the Marketing and creative Design lead designing and building the website from scratch. She partnered with premier Twin Cities photographers, Spacecrafting, for the stellar photography. She continues to lead a dedicated team of creative volunteers as the organization grows rapidly, helping to further its mission and make a bigger difference in teh community.
Since redesigning the website, refining the messaging, and incorporating SEO, the organization has grown tremendously. Melanie gives full credit to the founder, Mark Ostrom, along with the entire Board, volunteers, and sponsors to the growth and expansion of the organization.
However, she also knew Joy Collaborative needed a professional, compelling website to have the larger financial conversations that would move the mission forward. In the nonprofit world, “looking legit” is a big deal—and she and the team understand how transformative branding can be, especially when the impact is so personal and powerful.



Check Out Melanie's Former Award-winning Branding & Design Portfolio
ABOUT MELANIE ZAELICH
Melanie Zaelich is an accomplished, award winning interior designer, known for her down-to-earth approach and creativity. As the only interior designer with a consult-based, à la carte business model in the Twin Cities, Melanie is transforming the way people experience interior design.
Melanie's talent has garnered regional and national design awards.
She has consistently achieved the title of Houzz Best in Service since 2017. In 2019, she was honored as one of the Top 100 Influential People in Real Estate. Notably, Melanie's design work has been recognized by RESA National and has won the "Top 10 Redesigner of the Year Award — USA" three years in a row: 2019, 2020, and 2021. Happy Place Interiors was awarded Silver for "Minnesota's Best" Interior Design Firm 2023.
Media Coverage and Influence
Melanie and her design work have been featured in regional publications like MidwestHome and Axios Twin Cities, as well as prominent national platforms such as Apartment Therapy. Her insights have reached audiences across the US and beyond through her appearances on podcasts.
Empowering Clients through Design
Since 2016, Melanie has enriched the lives of over 1500 homeowners by infusing their space with joy and functionality. Her unique skill set includes making the complex creative process fun and accessible. She breaks it down into manageable, bite-sized pieces, making home design less stressful and more enjoyable. She's fantastic at helping clients discover their unique style, and when it comes to couples, she's the peacemaker, blending their preferences into a harmonious living space. Her ability to visualize spaces and share this visual concept to her clients is her superpower.
Professional Affiliations and Community Engagement
Melanie is an Associate Member of the American Society of Interior Designers (ASID), an active member of Women in Construction, and holds a notable certification as a True Color Expert™. In 2019, she served as President for RESA Minneapolis. Her commitment to community involvement is evident through Happy Place Interiors' membership in the Minnesota Keystone Program, which recognizes companies that contribute a portion of their profits to the community. Happy Place Interiors has been donating a percentage of profits to Minnesota charities since 2017. Charities include: Bridging, Hearts & Hammers, My Very Own Bed and Joy Collaborative.
Spreading Happiness
When she's not busy transforming spaces, Melanie dedicates her time to something even more remarkable. She's a passionate Board Member of Joy Collaborative, a Minnesota non-profit that creates life-enriching spaces for kids with life-limiting conditions. Her heart is as big as her design concepts, and she's all about spreading happiness through the power of design.
In 2024, Melanie created designLOVE, the Happy Place Interiors Giving Program. Through this program, she donates her time and talent to people in need, so they may have a space that fosters hope, health and happiness.
A Life in Design
Melanie's career is steeped in art and design. Before starting Happy Place Interiors, she spent over 20 years as an award-winning Designer and Art Director at top Minneapolis advertising and design agencies. She honed her skills at established institutions, including Portfolio Center, and undertook specialized color training with Maria Kiliam. She also completed programs with Home Staging & Redesign Resource (HSR) and studied Interior Design through the New York Institute of Art & Design.
Her passion for design and her belief in its power to bring happiness to people's lives are contagious. Through her philanthropic endeavors and her steadfast commitment to delivering accessible design solutions, she has made a significant impact. Her ability to transform spaces, uplift lives, and give back to the community demonstrates her commitment to her craft and the well-being of those she serves.