MORE DESIGNING.
LESS CHASING. LESS MANAGING.
Get found by the right clients.
You’re great at what you do. Google and AI have no idea. So Instagram becomes a second job, and the inquiries stop the minute you do.
Build a business that doesn't take over your life.
Full-service is the only model most of us were taught. It’s slow to start, heavy to run, and somehow always lands on a Saturday.
Fix the visibility. Fix the model. That’s the blueprint.
Show up when the right clients are searching for a designer like you on Google and AI search and simplify your marketing.
This program is for you if:
-
You’ve Googled your business and didn’t love what came up
-
Marketing stresses you out
-
You want to DIY your SEO, or finally know what to ask your web person for
-
Want to protect your brand an the AI narrative about your business online
Inside:
-
Six learning modules, Workbook, Checklists
-
Three fixes a week from your personal AI SEO Assistant plus instant help
-
Three months of live coaching
The SEO-Powered Website™
+ AI SEO Assistant Program
The Advice-Based
Interior Designer™
Build a profitable, flexible business around consultations and expert advice.
This is for you if:
-
You’re starting out and don’t want to wait years for full-service projects
-
You’re ready to leave full-service, or add a lighter offer next to it
-
You already offer consults or Designer For A Day, but your calendar isn’t full
Inside:
-
Five learning modules: pricing, packages, branding and the Simple Sales Cycle™
-
Two client consultation videos
-
Intro courses on branding and SEO
TWO WAYS TO BUILD
A BETTER DESIGN BUSINESS
HOME PRO'S WHO HAVE USED THE BLUEPRINT
"Despite my level of overall experience doing similar consults over the last several years — I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side.
I am so grateful for you!"
Kristie, Interior Designer, MN
The Advice-Based Interior Designer™
“The SEO-Powered Website™ Course took my business to the next level. I thought SEO was about coding and keywords, I was wrong.”
Sarah Berg
Specialty Wall Treatments & Muralist, MN
The SEO-Powered Website™
Read how SEO transformed Sarah’s business
“The Designer’s Blueprint was incredibly helpful to me as I was starting my own ‘advice-only’ interior design firm. The modules are clear, easy to follow and they gave me the confidence to determine my services and set my prices.”
Shirley, Interior Designer, GA
The Advice-Based Interior Designer™
“Working with Mel is a breath of fresh air! Her enthusiasm is contagious, her knowledge is top-notch, and her warm approach makes the whole process enjoyable.”
Lisa,
Small Business Owner, MN
Hi, I’m Mel—
Interior Designer and Marketing Educator
I spent 20 years in advertising and branding, helping other companies get noticed. Then I opened Happy Place Interiors in Minneapolis, and eventually walked away from full-service to build a consultation-based firm that actually fits my life.
More than 10 years and 2,000+ homeowners later, close to 90% of our revenue comes from clients who find us in search. No paid ads. No posting ten times a day.
Turns out the parts that make a design business work aren’t the glamorous ones. It’s a model that fits your life and a website that does its job. So I turned both into blueprints.
More about Mel →
LEARN FROM SOMEONE WHO HAS BUILT BOTH SIDES
NOT SURE WHERE TO START?
TAKE A QUIZ
Is a consultation-based interior design business the next right step in your business?
I'll email you a quick and insightful quiz to help you determine whether this approach is the right fit for you.
