SEO + MARKETING FOR INTERIOR DESIGNERS
MORE CLIENTS.
BETTER PROJECTS.
JUST 30 MINUTES OF MARKETING A WEEK.
Meet the Weekly 30 Marketing™ program, your
AI-powered marketing system that helps you attract more ideal clients, set your website up to be recommend by Google and AI, and grow your
online presence in as little as 30 minutes a week.
AI ASSISTANTS + SEO COURSE + LIVE COACHING
Simplify your marketing.
Your personal AI Assistant tells you exactly what to do, why and how in as little as 30 minutes a week.
Get found by the
right clients.
Your website will be positioned
to show up in Google and
be recommended by AI.
Protect your brand
and your IP.
AI is already describing your business. Know what it's saying, fix what's wrong, and decide what it gets to use.
MARKETING YOUR DESIGN BUSINESS HAS CHANGED.
STAYING ON TOP OF IT DOESN'T NEED TO BE COMPLICATED, ANYMORE.
Clients are now using Google, AI, and online recommendations to find interior designers.
And suddenly, there's even more to think about.
But here's the secret:
you don't need to master every new tool or marketing trend.
You need a website that can be recommended by Google and AI,
a marketing strategy that connects all your efforts, and clear weekly priorities.
Every weekend your Weekly 30 AI SEO Assistant audits your website and sends you an email
with 30 minutes of marketing with what, why and exactly how.
Have more than 30 minutes to spare?
Great. Program runs at your pace.
HERE'S WHAT
WEEKLY 30 MARKETING™ LOOKS LIKE
1 | THE WEEKEND
Your AI SEO Assistant automatically audits your website.
2 | MONDAY
One email lands in your inbox with your 30 minutes: what to do, why it matters and exactly how, on your platform.
Have more than 30 minutes? It can flex to your pace.
3 | YOUR WEEK
Do the fix, or tweak what’s already drafted and waiting for you.
Done.
No tech skills required.
Believe it or not.
EXAMPLE OF JUST TWO MONTHS
Your plan will look different, it prioritizes what your weekend audit uncovers.
All website fixes and marketing efforts are built on the Modern Search Factors™ framework, so you know if your efforts are helping your website get SEEN by Google and AI, be TRUSTED or more RELEVANT, the three factors Google and AI need from your website in order to recommend it.
WEEK 1
Clean It Up
TRUSTED
Fix typos, grammar and mismatched details across your website. A client about to hand you a $60,000 kitchen notices. So does Google.
30 MINUTES
WEEK 2
Be Consistent
TRUSTED
Make your Instagram, Houzz and Pinterest profiles match your website and point back to it.
Add the trust signals that Google and AI look for on to your website.
30 MINUTES
WEEK 3
Say it Clearly
RELEVANT
Clarify your homepage: what you design, who it’s for and where you work.
DRAFTED FOR YOU
Five pitch emails in your drafts folder written to podcast hosts. Tweak and send.
30 MINUTES
WEEK 4
Start Showing Up
RELEVANT
Keyword map your website, so clients, Google and AI know what each page is about.
One of the biggest moves for getting recommended in AI search.
30 MINUTES
WEEK 5
Tighten Up, then Show Off
TRUSTED
Update your website footer, the one section that shows up on every page.
DRAFTED FOR YOU
An Instagram carousel from your latest project reveal created for you.
Tweak and publish.
30 MINUTES
WEEK 6
Start Getting Found
TRUSTED
Add a service page built to be found for the specific work you want more of.
30 MINUTES
WEEK 7
Make it Work Everywhere
RELEVANT
DRAFTED FOR YOU
Your project story automatically turned into a blog post, an email (waiting in your email program) and an Instagram carousel post.
Tweak, send, publish.
30 MINUTES
WEEK 8
Start Building your List
RELEVANT
DRAFTED FOR YOU
A lead magnet, like a “Before you hire a designer” guide.
Tweak and add to your website.
Start collecting emails.
30 MINUTES
SAME 8 WEEKS.
TWO VERY DIFFERENT PLACES.
IF YOU DO NOTHING ...
You're exactly where
you are today
-
Still feast or famine.
-
Still feeling overwhelmed.
-
Those typos? Still there. Still costing you.
-
Your competitors are growing, being recommended by AI.
IF YOU SPEND JUST 30 MINUTES A WEEK ...
You have momentum and confidence in your website,
social media, and marketing
-
Your website starts showing up and getting recommended.
-
You might already have a few new inquiries or clients.
-
Your marketing materials are being drafted for you in Canva.
-
Typos and grammar are fixed.
-
Podcast pitches sent.
-
An email to your blog post gets sent to your list.
-
A new lead magnet continues growing your list.
-
Social accounts are connected and consistent.
-
Instagram posts with a plan, not a panic.
-
Your online presence is already growing.
-
Your overwhelm has disappeared.
SELF-PACED · LIVE COACHING · ALL-INCLUSIVE
ONE PROGRAM.
30 MINUTES.
REAL MOMENTUM.
30 minutes a week to build your online presence and get found on Google and recommended by AI.
Get everything it takes to market your design business in half an hour a week: A prioritized, manageable email each week, or as often as you want, The SEO-Powered Website™ course, and monthly live coaching with Mel and other designers doing the same work.
Have more than 30 minutes?
Excellent. Program works at your pace.
AI SEO ASSISTANT
Your main go-to. Automatically audits your website on weekends and send you 30 minutes worth of website fixes and/or marketing.
AI SOCIAL MEDIA ASSISTANT
Your assistant for optimizing your social media accounts.
AI MARKETING ASSISTANT
Your assistant that automatically creates drafts of your marketing materials, like emails, Instagram posts, blogs, and more.
The SEO-Powered Website™ Course
SEO, AEO, GEO and everything in between.
Explore the course →
MONTHLY LIVE COACHING
Join a community of designers, stagers and organizers building their business too.
WHAT OTHERS HAVE TO SAY
"Melanie has been absolutely amazing to work with. Her courses (online and at my own pace)have been a dream to be able to go through and follow along with.She has opened my mind to so many business opportunities I hadn't even thought of. For example, my primary focus was home owners who may want my wooden accent walls and hand painted mural services in the Twin Cities Minnesota area. However, Melanie helped me realize that I can also extend my services to interior designers, realtors, and other small business owners. And the importance of shouting them out on my website so that others can see what a partnership with me looks like! Her live video calls have been so helpful as well! She gives us the opportunity to ask questions and get help on building our website! I highly recommend Melanie's services!"
“Loved the SEO training. It's well organized, easy to understand, and immediately actionable. A great resource for new & experienced designers.”
— Wendy, Interior Designer, TX
“Melanie's program on SEO has been a game changer! The way the course is structured into small sections has made it easy to follow along and implement. I am busy working on a new, SEO-friendly website and know it is going to make such a positive impact on my interior design business!”
— Mel L., Interior Designer, MN
"I am only through Module two and I can't believe how much I am learning! It's so helpful as I redesign the website!"
— Andy, Custom Wall Treatments, MN
“Melanie is an awesome coach! She is an expert in all things SEO and business development. Her coaching group is a great support and encouragement. Highly recommend!”
— Kristie, Interior Designer, MN
"I highly recommend Melanie Zaelich, creator of SEO-Powered Website Course and SEO Coaching. She has geared the course so that a non-technical person like myself can understand it and then apply it to my own website, which really empowers me! This course is so much more than the typical SEO back-end elements like meta tags. Most of it is about building trust and being relevant, which is all-around good for my business. Not only does Melanie have a vast amount of knowledge, but she knows how to teach it. Take the course! It's a huge value!"
— Roberta, Interior Designer, MN
"The value of this course is unbelievable. Especially when they say you should be spending $3,000 per month on SEO."
— Katen, Interior Designer Hawaii
"Working with Mel is a breath of fresh air! Her enthusiasm is contagious, her knowledge is top-notch, and her warm approach makes the whole process enjoyable."
— Lisa, Small Busines Owner MN
Your AI-powered marketing program that focuses on building your online presence and getting your website found and recommended by Google and AI.
Marketing is finally simple, effective and manageable.
No tech skills needed.
Truly. That's the power of AI.
TOTAL VALUE: $5,620
FOUNDING MEMBER PRICE
Only $997
One year.
Renew for $397.
The SEO-Powered Website™ course and your AI SEO Assistant is yours forever. Renew for updates, ongoing coaching and community.
Web designer or agency?
Let's talk.
The SEO-Powered Website ™ Course + AI SEO Assistant works with Squarespace, Wix, Showit and WordPress, and your AI SEO Assistant gives you the steps for whichever one you use. Your AI SEO Assistant runs inside Claude, the AI app from Anthropic or Chat GPT from Open AI.
Automatic audits & drafts need a paid plan and must be connected to your apps, billed by Anthropic or Open AI, not by me.
You can still use the AI SEO Assistant on a FREE plan, it just can't be automated.
I spent 20 years in advertising and branding, helping other companies get noticed. Then I opened my own interior design firm, Happy Place Interiors, in Minneapolis, and did something most designers don't. I built it on Google instead of Instagram.
That was more than 10 years ago. Close to 90% of Happy Place Interiors' revenue has come from people finding us through search, without paid ads. More than 2,000 clients. Houzz's service award every year since 2017. Featured in Better Homes & Gardens and Consumer Reports.
There's no secret code behind it. Just knowing what Google, and now AI, is looking for, and giving it that. It's a lot less glamorous and exhausting than a viral Reel. It also keeps working long after a Reel stops.
So I turned it into something that is actually helpful.
A program that teaches, coaches, guides, and actually helps you get things done.
It's the education, AI tools, support and community that we business owners need in order to grow a business, and keep a balanced life.
I hope to see you inside!
Hi, I'm Mel.
I built my six-figure interior design
firm on Google.
90%
of the revenue from my six-figure interior design firm, Happy Place Interiors, comes from SEO— being on Google page one and recommended in AI.
No paid ads. No constant posting.
Just the right clients finding and hiring us.
Happy Place Interiors is my Interior Design Firm, based in Minneapolis, MN.
Happy Place Interiors ranks in Google AI Overviews and on Page 1.
WHAT MAKES THIS DIFFERENT
IT'S SIMPLE & COMPREHENSIVE
This is a complete SEO, AEO + GEO course with everything you need to know to level up your marketing. And the Modern Search Factors™ SEEN, TRUSTED, RELEVANT make it all simple to understand.
IT GOES BEYOND
SEO, AEO+GEO
We cover protecting your brand, dialing in your messaging, and connecting your marketing. Your AI SEO Assistant also audits your website for typos, grammar, clarity, and highest converting page layouts.
IT HAS A BRANDING POV
Built by a designer with 20 years in branding, messaging and web design, so SEO fires up your brand instead of watering it down.
IT'S GUIDED BY AI
& A HUMAN
Your own AI SEO Assistant, built on the Modern Search Factors™ framework and available nowhere else, tells you exactly what to do.
Plus coaching in the Modern Search Club.
THIS PROGRAM
IS FOR YOU IF...
You’ve Googled your own business and didn’t love what you found
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You’ve tried blogging, adding keywords, or “optimizing” your site — and nothing moved
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You feel like SEO is something other businesses have figured out,
but it’s never quite clicked for you
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You want to understand why something works, not just follow a checklist blindly
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You’re done paying for traffic you should be getting organically
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You want your website to show up when someone asks ChatGPT or Google to recommend a business like yours
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You want to understand how search works so you can confidently hire a web designer, copywriter or even an SEO agency
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You want to understand AI search,
even if you never plan to use AI yourself.
THIS PROGRAM IS
NOT FOR YOU IF...
You’re looking for a quick hack or a shortcut — SEO is a system, not a trick
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You're not interested in long-term growth or building authority
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You’re not willing to look at your website with fresh eyes
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WHAT YOU'LL RECEIVE WITH THE PROGRAM
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An easy-to-follow custom SEO marketing plan that is manageable and keeps your website growing your business. No overwhelm.
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Personal AI SEO Assistant: A weekly audit with three fixes or opportunities per week. All questions answered. VALUE: $2,997
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AI Social Media Profile Optimizer VALUE: $449
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The SEO-Powered Website™ marketing course: six modules VALUE: $1497
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Checklists and workbook VALUE: $97
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Additional Custom AI Tools VALUE: $297
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Monthly Live Coaching + Replays VALUE: $1,000
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Community + Accountability VALUE: Priceless
Your AI-powered marketing program that focuses on building your online presence and getting your website found and recommended by Google and AI.
Marketing is finally simple, effective and manageable.
No tech skills needed.
Truly. That's the power of AI.
TOTAL VALUE: $5,620
FOUNDING MEMBER PRICE
Only $997
One year.
Renew for $397.
The SEO-Powered Website™ course and your AI SEO Assistant is yours forever. Renew for updates, ongoing coaching and community.
Web designer or agency?
Let's talk.
The SEO-Powered Website ™ Course + AI SEO Assistant works with Squarespace, Wix, Showit and WordPress, and your AI SEO Assistant gives you the steps for whichever one you use. Your AI SEO Assistant runs inside Claude, the AI app from Anthropic or Chat GPT from Open AI.
Automatic audits & drafts need a paid plan and must be connected to your apps, billed by Anthropic or Open AI, not by me.
You can still use the AI SEO Assistant on a FREE plan, it just can't be automated.
Beyond SEO: How AI Is Changing the Way Clients Find Your Business
In this episode of A Well-Designed Business, Melanie Zaelich joins LuAnn Nigara to explore how SEO, AEO, GEO, and AI search are changing the way interior designers and business owners get found online.
Discover why traditional SEO still matters, how to position your expertise so Google and AI can understand and recommend your business, and why your experience, content, and intellectual property are more valuable than ever.
Search is changing. Is your business keeping up?
FAQ
ABOUT
PROGRAM
I’m not tech-savvy—can I still learn SEO?
Yes! The SEO-Powered Website™ course was created for people of all tech-levels. You’ll get simple, step-by-step guidance in plain language.
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I'm not into AI, or it intimidates me.
Is this course still worth it?
Yes. The course stands on its own. In fact, the AI SEO Assistant is a recent add on.
You'll still learn how Google and AI find, judge and describe your business, what to fix, and why it matters. Then you can do it yourself or hand it to your web designer, with your checklists and live coaching to keep you on track.
The AI SEO Assistant is the shortcut, not the requirement.
Use it every Monday, use it once in a while, or never open it.
But here's the irony: you don't have to use AI for AI to talk about you. Clients are already asking ChatGPT to recommend designers. Knowing what it says about you is the part I wouldn't skip.
And if it's more "intimidated" than "not interested," the assistant was built for exactly you. It's a plain-English conversation, a short video walks you through setup, it never touches your website, and you can ask "wait, what does that mean?" as many times as you need.
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Is this a beginner SEO course?
No, it's a full comprehensive course. It cover everything a small business owners needs to know to be recommended in AI and amplify their marketing. However, it's beginner-friendly. Never touched SEO? I start at zero. Done the basics? You won't be bored. This goes all the way through AI search, technical fixes, and reputation.
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Can't I just ask ChatGPT?
You could, and you'll get an answer. Maybe a good one, maybe a wrong one, and almost never one that knows what you should do first or why or how it balances with everything else. Your AI SEO Assistant follows the Seen, Trusted and Relevant framework, knows what interior designers need to show up for, and tells you what to do first.
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I've already done some SEO. Is this still for me?
Absolutely. If you've dabbled but never felt like you really got it, or you want to go deeper, this gives you structure, and your AI SEO Assistant keeps you from stalling out.
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My website was built with AI.
Do I still need an SEO Course and AI SEO Assistant?
Yes, maybe even more. AI builders are great at making a website look finished fast. What they can't do is make Google and AI trust you. They also tend to write copy that sounds like every other designer's, which hurts your RELEVANT factor, and some build pages in ways search engines struggle to read, which hurts being SEEN.
The good news: Google doesn't penalize a website just because AI helped build it. It cares whether your site is helpful and accurate. A pretty AI-built site is a starting point, not an SEO-powered website. The course shows you what to look for, and your SEO AI Assistant gives you the fixes for your platform.
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What exactly is the SEO AI Assistant?
It's an AI assistant that runs inside Claude, the AI app from Anthropic or Chat GPT from Open AI. It's set up with the Modern Search Factors™ framework and my SEO blueprint, so it reviews your website the way I would.
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What do I need to use it?
A Claude or a Chat GPT account. To have your report arrive automatically, you'll need a paid plan, billed by Anthropic or Open AI, not me. The setup video walks you through everything.
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Does the AI SEO Assistant change my website for me?
No.It tells you exactly what to do, why it's important, what it affects and exactly
how to do it on your website. It can do much of the writing, leaving you to copy and paste.
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What if I don't have a website yet?
No problem. You'll learn how SEO works now and set things up the right way when you launch. You'll also understand how you can simplify your marketing by putting your website in the center of it.
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Will this help me show up in AI search, too?
Yes. Modules 1 and 5 cover how tools like ChatGPT and Google's AI Overviews choose who to recommend, and your Monday reports include fixes for AI visibility.
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Can you guarantee I'll rank on page one?
No. No SEO company or course can promise a page one result. However, I can guarantee that you will learn how to do SEO and make your website SEEN, TRUSTED and RELEVANT, but ultimately Google and AI decides who it will surface
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How long do I have access?
The Course and AI SEO Assistant are yours for life. Coaching plus additional AI tools are included free for three months. Any major updates to the Course or AI SEO Assistant will be offered to current students at a deep discount.
YOUR COMPETITORS DON'T HAVE TO BE BETTER,
THEY JUST HAVE TO DO THIS FIRST.
Every week your website sits there looking pretty and doing nothing is a week it's not building trust with Google, with AI, or with the client who's about to hire someone else.
You don't have to do it all at once. You just have to start.
30 minutes a week adds up faster than you'd think.