Your business grows when the right clients find you, trust you,
and believe you're the best fit for them.
TWO COURSES.
TWO WAYS TO GROW.
If you want your interior design business to grow in the AI era, you need to know modern SEO.
Learn how to make your interior design website easier to find in Google and AI search, communicate your expertise and attract clients who are looking for your services.
Using the Modern Search Factors™ framework: Seen, Trusted, and Relevant™ you’ll learn exactly how to transform your website from just a pretty portfolio into a powerful marketing engine that attracts the right clients consistently.
The SEO-Powered Website™
Hi, I’m Mel—
Interior Designer and Marketing Educator
Before launching my interior design business, I spent over 20 years in branding and advertising, helping brands grow. Then I used that knowledge to build a very successful interior design firm.
Now, I'm sharing my proven branding, marketing, web design and SEO industry insights with other interior designers, home stagers, and home organizers.
I’m here to help you build a business that's sustainable, growth ready, and easier to manage.
LEARN FROM SOMEONE WHO HAS BUILT BOTH SIDES
I am finding SO much value in this course.
Love it!
Cindy Dickson
I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side."
I am so grateful for you!
Kristie Moore
Thank you for such
a great Course. It's packed with super-helpful info!
Jodi Warren
WHAT CHANGES WHEN YOU FOLLOW A PROVEN BLUEPRINT
1
You stop guessing and stressing
2
You save time and effort
3
You have success much sooner
4
You have personal, live support along the way
5
Your business grows
WHEN YOUR DESIGN BUSINESS DOESN'T SHOW UP IN GOOGLE, HERE'S WHAT ACTUALLY HAPPENS...
1.
You're Out of the Hiring Moment
People are searching and asking for recommendations:
-
“interior designer near me”
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“kitchen designer for older homes”
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“what designer do you recommend for a busy family?”
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“what designer works within a budget?”
If they can't find you, they can't hire you.
This isn’t about talent or your portfolio or experience.
It’s about being present at the moment of intent.
2.
Instagram Becomes Your Full-Time Job (Whether You Want It or Not)
When SEO isn’t implemented:
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Every lead depends on posting or referrals
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Every inquiry depends on being active in IG
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Every slow month feels personal and frustrating
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Google and AI don't know about your talent and capabilities
You’re stuck feeding the Instagram algorithm instead of building assets that bring in quality leads.
.
And the exhausting part?
The moment you stop posting… everything disappears.
SEO is the opposite:
-
Your website shows up even when you’re not online
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You get inquiries without warming people up
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You’re discoverable and trusted
3.
Your Business Feels Random Instead of Predictable
No SEO = no baseline visibility.
This leads to:
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Feast-or-famine cycles
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Pricing doubt (“Maybe I’m charging too much?”)
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Second-guessing your niche, your talent
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Accepting projects that aren’t aligned just to keep things moving
When you are found consistently, patterns emerge:
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You see which services attract clients
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There’s no more feast or famine
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You gain confidence in your pricing
-
The right clients are aligned
Melanie Zaelich & LuAnn Nigara:
Connecting Charitable Giving and Branding to Elevate Your Business and Life
Melanie Zaelich struck a chord with LuAnn by sharing that her interior design company has consistently donated a percentage of its profits to four different charities over the past eight years. Melanie shared her story and provides tangible ideas on how to identify personally meaningful causes and incorporate charitable giving into a business.
