Business and SEO courses for interior designers, home stagers and organizers who want to build a profitable business, attract the right clients and spend more time doing what they love.
BUILD AN INTERIOR DESIGN BUSINESS THAT FITS YOUR LIFE
SEO, MARKETING & BUSINESS COURSES FOR INTERIOR DESIGNERS & HOME PROS
MORE DESIGNING.
LESS CHASING. LESS MANAGING.
Get found by the right clients.
You’re great at what you do. Google and AI have no idea. So Instagram becomes a second job, and the inquiries stop the minute you do.
Build a business that doesn't take over your life.
Full-service is the only model most of us were taught. It’s slow to start, heavy to run, and somehow always lands on a Saturday.
Fix the visibility. Fix the model. That’s the blueprint.
Show up when the right clients are searching for a designer like you on Google and AI search, simplify your marketing, protect your brand, grow your authority.
This program is for you if:
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You’ve Googled your business and didn’t love what came up
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Marketing stresses you out
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Want to protect your brand an the AI narrative about your business online
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You know the importance of SEO, marketing, but need confidence, clarity, and a way to finally get it done and grow
Inside:
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Six learning modules, Workbook, Checklists
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Three fixes a week from your personal AI SEO Assistant
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Instant help via AI SEO Assistant
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Live coaching
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Community of other designers building their online presence and growing their business
GROW YOUR ONLINE PRESENCE
The SEO-Powered Website™
+ AI SEO Assistant + Coaching Program
The Advice-Based
Interior Designer™
Build a profitable, flexible business around consultations and expert advice.
This is for you if:
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You’re starting out and don’t want to wait years for full-service projects
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You’re ready to leave full-service, or add a lighter offer next to it
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You already offer consults or Designer For A Day, but your calendar isn’t full
Inside:
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Five learning modules: pricing, packages, branding and the Simple Sales Cycle™
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Two client consultation videos
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Intro courses on branding and SEO
TWO WAYS TO BUILD
A BETTER DESIGN BUSINESS
HOME PRO'S WHO HAVE USED THE BLUEPRINT
"Despite my level of overall experience doing similar consults over the last several years — I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side.
I am so grateful for you!"
Kristie, Interior Designer, MN
The Advice-Based Interior Designer™
“The SEO-Powered Website™ Course took my business to the next level. I thought SEO was about coding and keywords, I was wrong.”
Sarah Berg
Specialty Wall Treatments & Muralist, MN
The SEO-Powered Website™
Read how SEO transformed Sarah’s business
“The Designer’s Blueprint was incredibly helpful to me as I was starting my own ‘advice-only’ interior design firm. The modules are clear, easy to follow and they gave me the confidence to determine my services and set my prices.”
Shirley, Interior Designer, GA
The Advice-Based Interior Designer™
“Working with Mel is a breath of fresh air! Her enthusiasm is contagious, her knowledge is top-notch, and her warm approach makes the whole process enjoyable.”
Lisa,
Small Business Owner, MN
Hi, I’m Mel—
Interior Designer and Marketing Educator
I spent 20 years in advertising and branding, helping other companies get noticed. Then I opened Happy Place Interiors in Minneapolis, and eventually walked away from full-service to build a consultation-based firm that actually fits my life.
More than 10 years and 2,000+ homeowners later, close to 90% of our revenue comes from clients who find us in search. No paid ads. No posting ten times a day.
Turns out the parts that make a design business work aren’t the glamorous ones. It’s a model that fits your life and a website that does its job. So I turned both into blueprints.
More about Mel →
LEARN FROM SOMEONE WHO HAS BUILT BOTH SIDES
Beyond SEO: How AI Is Changing the Way Clients Find Your Business
In this episode of A Well-Designed Business, Melanie Zaelich joins LuAnn Nigara to explore how SEO, AEO, GEO, and AI search are changing the way interior designers and business owners get found online.
Discover why traditional SEO still matters, how to position your expertise so Google and AI can understand and recommend your business, and why your experience, content, and intellectual property are more valuable than ever.
Search is changing. Is your business keeping up?
NOT SURE WHERE TO START?
TAKE A QUIZ
Is a consultation-based interior design business the next right step in your business?
I'll email you a quick and insightful quiz to help you determine whether this approach is the right fit for you.
