HOME STYLING & STAGING
We're a socially-conscious interior design company in Minneapolis, MN.
THE EASIEST WAY TO START
GROWING WITH SEO
If you’re an interior designer, home stager, or home organizer who knows you should "work on your SEO"…
…but every time you try, you end up overwhelmed, confused,
or down a rabbit hole…
The SEO Success Club™ Starter Membership was made for you.
The SEO Success Club™ is the #1
low commitment way for you to finally understand SEO, start optimizing your website and watch your design business grow.
Why Most Designers Never Start SEO
I get it.
Maybe you've:
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Watched a few YouTube videos
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Googled “SEO for designers”
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Saved a few blog posts
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Thought, “I’ll come back to this later…”
And then… never did.
Because SEO feels:
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Too technical
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Too time-consuming
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Too confusing
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Too risky to “mess up”
So you stay stuck relying on Instagram, referrals, and word of mouth — hoping clients find you.
The SEO Success Club™ Vault Membership changes that.
What is The Starter Membership?
The Starter is a mini SEO Success Club™ membership and starter training hub inside The Designer’s Blueprint.
It’s designed to help you:
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Understand SEO easily
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Make smart changes fast
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Stop guessing
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Start ranking in Google and AI
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Feel confident about your abilities to implement SEO, and, yes you can!
For just $9/month,
you get instant access to:
1
SEO Success Factors™ Foundations Training that explains SEO in plain language
2
15 High-Impact, easy-to-do SEO strategies that will immediately help your website rank higher
3
Real coaching replays of other interior designers and home pros with actionable steps you can do
4
Step-by-step examples and on screen demonstrations
5
Ongoing learning library
This is the easiest way to “dip your toe” into SEO without committing to a course, an agency or feeling overwhelmed.
Start With: The SEO Success Factors™ Foundations Training ($197 value)
Your first stop is the SEO Success Factors™ Foundations Training.
This is where everything clicks.
You’ll learn:
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How SEO actually works
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What Google and AI really look for
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Why “pretty websites” often don’t rank
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How trust, relevance, and visibility work together
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The SEO Success Factors™ framework
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What matters and what doesn’t
Students often say this is the moment SEO finally makes sense.
“I realized there’s so much more I can be doing.”
“I’ve already made big changes.”
“It’s been really good so far. I’m excited.”
And it’s only one hour.
Plus: 9 Instant SEO Strategies You Can Use Right Away
($197 value)
Inside The SEO Success Factors™ Foundations Training, you’ll get nine practical strategies you can implement immediately — even if you’re not “techy.”
You’ll:
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Learn where your site is actually ranking, and it's probably not as high as you think
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Check to make sure your entire website is actually indexed
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Learn how to track your SEO
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Learn the finest change that makes a huge difference
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Learn the #1 ranking factor
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One thing you can add to your website today that will immediately increase trust
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What words you should NEVER use on your website
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FREE research tools
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One tweak that could change your ranking immediately
This is just the beginning.
Plus: Learn from other Interior Designers inside LIVE Lab replays ($497+ value)
You’ll also get access to replays from my SEO Live Lab sessions, where designers, stagers, and organizers ask real questions about:
We discuss:
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SEO (of course)
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Pinterest
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Instagram
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Google Analytics
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Content strategy
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Branding
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Messaging
Practical, strategies and steps you can implement right away.
You’ll hear questions like:
“Why does Linktree damage my SEO?”
“Why isn’t my site showing up?”
“How often should I post on Instagram?”
“Where should my content live?”
“Is Pinterest worth it?”
And learn exactly what to do.
It’s sitting in on private coaching — for $9.
No commitment.
Cancel anytime.
Kristin, Interior Designer
“I’ve already made some big changes.”
Sarah, Muralist
“It’s been really good so far. I’m really happy.”
Roberta, Home Decorator
“It’s all starting to make sense.
You might be wondering,
"Why so cheap? Or what's the catch?"
Hi, I’m Mel.
I'm an interior designer and I'm also a Branding, Marketing & SEO Expert.
I created the Starter SEO Membership and priced it at $9 because I know how scary SEO can seem— and I also know how financially and emotionally rewarding SEO is.
And I want you to give SEO a try.
No catch.
No pressure.
No commitment.
You know how it feels when you have a friend and you want so badly for them to succeed? That is how I feel. I watch designers all over social media, in networking groups and Facebook groups struggle so hard.
Most designers have no idea how powerful their website can be. How much freedom it can bring when it's optimized correctly.
I want you to have a reliable, proven, and completely noncommittal place to start learning about the one thing that could completely change your business— SEO.
I'm here to help you succeed!
Happy Place Interiors is my Interior Design Firm, based in Minneapolis, MN.
Happy Place Interiors ranks in Google Ai Overviews and on Page 1.
THE Starter IS FOR YOU IF...
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You’re an interior designer who wants to get found online without paying thousands for SEO help.
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You’ve heard about SEO but avoided it because it felt too techy or overwhelming.
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You’re tired of relying only on Instagram and referrals to get clients.
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You want simple, actionable steps to boost your visibility—even if you’re not tech-savvy.
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You want low-risk, low-cost SEO learning
For the cost of a coffee, you can start growing your business.
Getting visible online is one of the smartest ways to take control of your business.
With SEO, you can attract more of the right clients, grow your momentum,
and build a steady path to success—on your terms.
Frequently Asked Questions of the
SEO Success Club: Starter Membership
Do interior designers really need SEO?
Yes — if you want consistent, long-term clients without relying only on Instagram or referrals.
Most homeowners start their search on Google or AI tools by typing things like:
“interior designer near me”
“kitchen designer in Minneapolis”
“home stager for sale”
“virtual interior design services”
SEO helps your website show up when people are actively looking to hire someone.
The Vault teaches you how to position your website so Google and AI understand exactly what you do, where you work, and who you serve — so the right clients can find you.
I’m not tech-savvy. Is this SEO membership too advanced for me?
Not at all.
The Starter is designed for creative business owners — not marketers or developers.
The SEO is explained in plain English, step by step, with real examples from interior design businesses.
You do not need to know coding, web development, or advanced analytics.
If you can post on Instagram and update your website, you can do this.
How is this different from free SEO advice on YouTube or Google?
Most free SEO content is:
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Generic
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Conflicting
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Outdated
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Not made for designers
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Overly technical
The Vault is built based on the SEO Success Factors,™ a modern framework developed by Melanie Zaelich to teach other creatives how to understand and implement SEO. It makes SEO easy to apply.
You’ll be confident that you are learning SEO accurate, no wasting time on outdated tactics.
Plus, you get real coaching examples and implementation guidance, not just theory.
Will this help my interior design website rank on Google?
Yes — when you implement what you learn.
The Starter teaches you how to:
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Improve your homepage for search
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Structure your content correctly
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Build trust with Google and AI
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Create authority in your niche
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Strengthen local visibility
SEO is cumulative. Small improvements compound over time. This membership helps you learn that foundation.
Do I need special software or tools?
No.
You’ll learn about:
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Free Google tools
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Website platform features
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Built-in analytics
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Simple integrations
Is there a contract or long-term commitment?
No. Cancel anytime.
No hidden fees. No pressure.
Is $9 really enough to learn SEO?
Yes — because this is your foundation.
The Starter Membership gives you:
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Clarity
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Confidence
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Direction
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Momentum
It’s designed as your smart starting point.
Many members use it as a springboard into deeper SEO work later with far less confusion and wasted time.
What if I want more SEO training and ongoing support?
Great — that’s exactly what the SEO Success Club "Live Lab" Membership is for.
If you love learning in real time, asking questions, and getting personalized guidance,
you can upgrade to the Live Lab and receive:
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Live group coaching calls
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Website and SEO feedback
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Q&A support
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Implementation help
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Strategy sessions
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Ongoing accountability
Instead of watching, you'll be participating. You’ll have direct access to expert guidance and a community working on the same goals. Many Vault members naturally upgrade to Live Lab when they’re ready for deeper support.
What if I want more structure and a complete SEO blueprint?
If you want a clear, step-by-step system, The SEO-Powered Website™ Course is your next step.
This is the complete blueprint for building a high-performing, search-optimized website.
Inside the course, you’ll learn:
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Exactly what to do first, second, and third
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How to structure every page for SEO
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How to choose and map keywords
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How to optimize content for Google and AI
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How to build long-term authority
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How to manage and maintain your SEO
It’s ideal if you want:
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A proven framework
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A clear learning path
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Quick-on demand training
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A workbook, checklists and bonus materials
Plus, enrollment includes six months of free access to the Live Lab, so you’re supported while you implement.
Learn more about The SEO-Powered Website Course here.